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08/16/2010

Recapture & Redeploy

AUGUST 2010 INSIGHTS

…from the desk of Brian Carden, Financial Advisor

           Did you ever think that words that sound like military strategies could ever be circled back to discuss money, investments, and all things financial?  I’ve said it before…I’ll continue to say it… "You really don’t know what I do!"  Here’s what you might think I do, because it’s probably what the guy down the street probably does…(1) look at only the stuff that he can either replace or re-do (2) ask you how much more out of your lifestyle budget you can commit to buy more financial stuff (3) give you a sales pitch on a product that will outperform your current stuff ( 4) convince you to work with him because his firm is bigger, better and they are one of the country’s leading providers of…you guessed it…financial stuff.

            What if you were able to look at your financial picture from a totally different perspective?  The only time you create a Balance Sheet is when you want to make a major purchase, like a home or a car.  We all have a Balance Sheet…however; the only thing we ever focus on is the Income Statement…which means we make $$$, we spend $$$, and hopefully we have a few $$$ left.  So that’s where the guy down the street focuses his efforts…strictly from the cash flow that comes into your life.   

           What if I could “forensically” look at all of the intricacies of your financial world?  I mean every moving part…from your car & home insurances, to your benefits at work, to your 401(k) and maybe even to your living expenses.  What if by doing this, I could find dollars that are leaving your life unnecessarily…and you probably don’t even know about it?  If I could do this, then I could have an insight to your “total financial picture”.  Throughout the process, we will discuss why money is a part of the problem that “keeps you up at night”.  We will have a values based conversation and find out what really makes you tick…and how those “psychological” thoughts, feelings, fears, wants, needs, and desires have played into your financial decisions.  “Forensic Financial Psychologist”…I’ve said that before, haven’t I?  (See April 2010.)

           We could then discuss where the inefficient dollars are and discuss alternative strategies to make them more efficient.  Inefficient dollars are those that are leaving your life unnecessarily…only never to return again...but the use, enjoyment, and control of those dollars are gone forever…and forever is a long long time.  If we find those inefficient dollars and “recapture” them if you will…and we have agreed that your values about your money supersede your current tactics regarding your money, then we can create new strategies to “redeploy” those dollars. 

           What have we done?  First, we’ve created a process for you that is living & breathing. Secondly, we can then use it to create financial strategies that will match your values.  Thirdly, we can use it as an ongoing measuring stick to continually search for inefficiencies that we can “recapture & redeploy” throughout your life.  Fourthly, and maybe the most important, we’ve created a strategy where “the efficiency of money can outperform the rate of return on money.” 

           How about that?  If you have more money, you won’t need to chase returns on your money…come challenge me on that one…The Starbucks latte is waiting for you…and I’m buying…how’s that for efficiency?

Best,
Brian
Brian_Carden@PeachtreePlanning.com
www.briancarden.com

Copyright, 2010, Brian E. Carden

Posted by Brian Carden at 03:04:00 PM in Financial

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